30 things to consider when selecting your employee survey provider 

by | Jul 4, 2024

Selecting the right employee survey provider is a crucial decision for any organization. With countless options available, how do you make an informed choice? In this article, we share 30 practical tips that reflect our understanding of what truly matters when choosing the ideal employee survey provider. From evaluating essential features to assessing cultural compatibility, these insights and suggested questions are designed to help you navigate the selection process and find the perfect fit for your needs.


1. Survey Customization
    • Importance: Ability to tailor surveys to fit specific organizational needs and culture.
    • Consideration: Does the provider offer customizable templates and question banks?
2. Survey frequency
    • Importance: Regular feedback cycles require flexibility in survey deployment.
    • Consideration: Can you schedule recurring surveys and make real-time adjustments?


3. Data Security and Privacy
    • Importance: Protecting sensitive employee information is paramount.
    • Consideration: What security measures and compliance certifications does the provider have?
4. Anonymity
    • Importance: Ensures honest and candid feedback from employees.
    • Consideration: How does the provider ensure anonymity and confidentiality?

User experience

5. Ease of use
    • Importance: User-friendly interface for both administrators and employees increases participation.
    • Consideration: Is the platform intuitive and easy to navigate?
6. Accessibility
    • Importance: Ensures high response rates from employees who may not be desk-bound.
    • Consideration: Is the survey platform device-agnostic, such as PCs, tablets and smartphones?


7. Reporting
    • Importance: Actionable insights depend on robust reporting and analytics capabilities.
    • Consideration: What types of reports and data visualizations are available?
8. AI-powered data analysis
    • Importance: Advanced AI algorithms can uncover deeper insights from survey data.
    • Consideration: Does the provider utilize AI for data analysis to identify trends and patterns?
9. Predictive analytics
    • Importance: Predictive analytics can forecast employee behaviors and trends.
    • Consideration: Can the AI tools predict future trends based on survey data?
10. AI-powered sentiment analysis
    • Importance: Understanding the emotional tone of responses provides deeper insights.
    • Consideration: Does the provider offer AI-powered sentiment analysis?
11. Natural language processing
    • Importance: Natural Lanaguage Processing (NPL) plays a pivotal role in extracting meaningful insights from unstructured text data.
    • Consideration: Does the provider leverage NLP to analyze open-ended survey responses, extract themes, and enhance data interpretation?
12. Benchmarking capabilities
    • Importance: Benchmarking against industry standards can highlight areas for improvement.
    • Consideration: Does the provider offer benchmarking data?

Integration and scalability

13. Integration with existing systems
    • Importance: Seamless integration with HRIS and other organizational tools is essential.
    • Consideration: Can the survey tool integrate with your current systems?
14. Scalability
    • Importance: The ability to grow with your organization.
    • Consideration: Can the platform scale with your organization’s growth?


15. Customer Service
    • Importance: Effective support ensures smooth operation and issue resolution.
    • Consideration: What level of customer support is provided (e.g. dedicated Customer Success Managers)?
16. Implementation process
    • Importance: Ensuring smooth and efficient setup of the survey system.
    • Consideration: How easy is the implementation support provided by the vendor?
17. Communications & training
    • Importance: Proper training ensures effective use of the survey tool.
    • Consideration: Does the provider offer tailored onboarding and training sessions, considering different user groups (such as first-line managers or HR superusers), to ensure effective utilization of the survey tool?


18. Feedback actionability
    • Importance: Translating feedback into actionable steps is vital for continuous improvement.
    • Consideration: Does the provider offer tools or guidance on how to act on survey results?
19 Personalized recommendations
    • Importance: AI can provide personalized action plans based on survey results.
    • Consideration: Does the platform offer AI-driven recommendations for improvement?


20. Employee engagement tools
    • Importance: Tools that drive engagement and participation are crucial.
    • Consideration: Are there features like gamification or incentives for survey completion?
21. AI in employee experience
    • Importance: Utilizing AI to enhance the overall employee survey experience.
    • Consideration: Does the provider incorporate AI to improve survey engagement and analysis?


22. Custom branding
    • Importance: Maintaining brand consistency in communications.
    • Consideration: Can you customize the survey’s look and feel to match your brand?


23. Multilingual support
    • Importance: Necessary for global organizations with a diverse workforce.
    • Consideration: Is the platform available in multiple languages?
24. Language availability
    • Importance: Ensuring accessibility for all employees.
    • Consideration: Does the provider support multiple languages for survey deployment?


25. Value for money
    • Importance: Ensuring the service fits within the budget while providing value.
    • Consideration: What are the pricing models, and what features are included?

Innovation and user feedback

26. Updates
    • Importance: Continuous improvement and new features keep the tool relevant.
    • Consideration: How often does the provider update the platform and add new features?
27. Reviews
    • Importance: Insights from other users can highlight strengths and weaknesses.
    • Consideration: What do existing customers say about the provider?

Survey response management

28. Management tools
    • Importance: Managing and responding to feedback efficiently.
    • Consideration: Are there tools for tracking and managing survey responses?
29. Response rate improvement
    • Importance: Improving your organizations response rate.
    • Consideration: Does your provider help you with improving your response rate?


30. Communication channels
    • Importance: Clear communication ensures smooth survey distribution and feedback collection.
    • Consideration: What communication channels does the provider support for survey distribution?

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