Ambea, Scandinavia’s leading care provider, has in recent years intensified its focus on leadership, skill development, and employee well-being. This strategy has resulted in reduced staff turnover, increased employee engagement, and the company’s highest eNPS to date. But what’s behind this success story? Christian Horne, Ambea’s HR director, shares the strategies and key factors driving the company’s continued growth.
Christian Horne
Ambea’s HR director
Leadership that makes a difference
At the core of Ambea’s success is a leadership approach that not only focuses on achieving results but also leads with both heart and vision. By providing leaders with the right tools and support, Ambea creates a work environment where high-quality care and business success go hand in hand.
– Every employee receives close leadership, which includes the ability to implement the company’s core values and vision, set goals, lead through change, and deliver results, says Christian.
Employee engagement as a driving force
The number of employees recommending Ambea as an employer increases every year. In 2024, the organization recorded its highest eNPS ever at +26, an increase of +4 compared to the previous measurement.
What is eNPS?
eNPS stands for Employee Net Promoter Score and measures employee ambassadorship. It’s based on how likely an employee is to recommend their workplace. The scale ranges from -100 to 100, where anything above 0 is considered positive.
A strong corporate culture is essential for engagement and loyalty, and at Ambea, this is more than just a strategy – it’s a part of their identity. By actively listening to employees through pulse surveys, management can make quick decisions to improve the work environment in real time. This constant dialogue fosters a sense of inclusion and trust, which strengthens the corporate culture. Knowing what creates a successful culture is one thing, the challenge is making it happen in a sustainable way, says Christian.
– We prioritize transparency and present leaders. We’re committed to ensuring that our employees thrive and feel empowered to influence their work environment. Populum’s tools are therefore crucial for fostering dialogue and understanding our employees on an individual level, he says.
How Ambea works with Populum today
As a leader, it’s crucial to actively listen to your employees. At Ambea, this is a priority, and managers receive support to ensure presence and accessibility for their teams. Continuous pulse surveys, conducted six times a year, are a key tool for regularly capturing employees’ voices. This method is used throughout the organization, from staff meetings to executive management. Results are compiled at various organizational levels to identify trends and themes. AI plays a key role here by analyzing employee comments and, based on trend data, delivering insights and predictions, such as potential risks of absenteeism.
Ambea’s strong commitment to social responsibility also plays a central role in the company’s culture. Through initiatives focused on integration and sustainability, employees feel that their work makes a difference, which strengthens their loyalty and motivation.
Attracting and retaining talent
In an evolving labor market, where candidates’ values increasingly center around sustainability and purpose, Ambea has adapted to meet these expectations. Structured onboarding programs, clear career paths, and a work environment that fosters security and growth are key elements of an attractive workplace.
– What’s important to one employee may not be important to another, and needs can change over time. By continuously working with pulse surveys and listening to our employees, each manager is equipped to work proactively with the work environment, identify early signs of health issues, and support employees in their development, says Christian.
The future of HR
Looking ahead, Christian sees great opportunities for HR to continue playing a central role in the company’s development. By combining technological innovations, such as AI, with a continued strong focus on employee well-being, the HR team can create even more effective strategies for growth and satisfaction.
– AI offers enormous opportunities to analyze data and improve our processes. It helps us make better decisions that benefit both our employees and care recipients, he says.
AI in HR
AI tools for HR are designed to address both human and organizational challenges while supporting efforts to achieve strategic goals. Whether the aim is to increase productivity, gain insightful data, or provide recommended actions, AI can add significant value to employee surveys. Today, a wide range of AI solutions can be integrated into employee surveys to offer deeper insights and more accurate analyses. Would you like to know how to implement AI tools in HR through employee surveys?
With a strong focus on leadership, skill development, and engaged employees, Ambea has created a corporate culture that not only promotes well-being and loyalty but also drives the company’s continued growth. Their HR strategies have proven crucial in attracting, retaining, and developing employees in an industry facing challenging future prospects.
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